LISTEN: It's Just Business Podcast - The Cauldron Co.

The Cauldron® co-founder Matt Cortland speaks with Richard Pryce of the "It's Just Business" Podcast about his mindset around entrepreneurship and failure, and the challenges toward founding and growing a global brand that's bringing magic to the masses in a Covid world.

Thank you to Richard for having Matt on the pod!

Listen on Spotify | Listen on iTunes | Read fully on It's Just Business

Today's guest

Matthew Cortland’s passion for magic and technology inspired him to launch The Cauldron, an immersive cocktail class experience. He launched the business in 2017 and quickly ramped it up to a 7-figure business. Matthew’s shares how he uses digital marketing to acquire customers and how to tap into press releases to help build awareness at the right times. It’s amazing what he and his team has done so far growing The Cauldron, it really highlights the success you can have if you give customers a truly memorable experience, definitely check this one out.

What you'll learn
How to use PR to launch a business
How to create the top experience
How Matthew makes everything "Instagramable" in their locations
How Matthew managed the business during COVID-19

Resources mentioned in the show
Meltwater - PR tool
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