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Press Release

NYC Vol. I: Download release (full text at bottom of page)

LONDON Vol. II: Download release (full text at bottom of page)

 

 

Press Release

The Little Cauldron for the Holiday Season

Enter an enchanted igloo to pour fantastical hot chocolate and mulled wine with a magic wand

 01 December 2018 (London)- The Cauldron is popping up for the holiday market and ice skating rink in Castle Square.  The Little Cauldron is an enchanted igloo where guests pour fantastical hot chocolate (with all the toppings) and mulled wine from casks using magic wands.  Hot cocktail served from a steaming cauldron, is also available for purchase. The Little Cauldron will be set up until January in Elephant & Castle and is located next to The Cauldron’s venue. 

The Cauldron Magical Experience is an immersive cocktail-making experience in Central London where guests brew magical potions by using interactive magic wands and molecular mixology.  It is a one hour and forty-five minute ticketed class that centers on the idea of using science and technology to bring the concepts from fantasy novels and magical lore to life.  Tickets are now available for purchase at thecauldron.io, with gift wrapping and vouchers available. 

Disclaimer: The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World, or any other specific book or movie.  It takes ideas from across literary and world history and brings them to life with science and technology.


Popular Wizard-themed Pop-up Expands to NYC

The Cauldron Magical Experience has announced a NYC pop-up, which opens in September

20 August 2018 (NYC)- The Cauldron has announced an American expansion of their fantasy-themed cocktail-making experience, following a 5-month, sold-out run in London that welcomed over 15,000 aspiring witches and wizards.  The Magical Experience opens in September on Stone Street in Lower Manhattan.  Tickets are on sale now at www.thecauldron.io/nyc.

The Cauldron NYC by Bavaria Bierhaus is a one hour and forty-five minute ticketed class that centers on the idea of using science and technology to bring concepts from fantasy novels and magical lore to life.  Upon arrival, guests receive a robe and working IoT magic wand, which they use to pour helpings of Poetic Meade (also known as the “Nectar of the Gods”), a honey wine famous in mythology.

Guests use the equipment at their wand-interactive workstation, which include a cauldron, mixing utensils, and fresh and bottled potion-making ingredients to brew two drinkable potions that change colour, bubble, and smoke. Classes include all materials and supplies, and are from $44.99 per ticket.  Individual, group, and corporate bookings are available.  Over 21s only.

During their time at The Cauldron, guests can use their magic wand to pour their own pint of Hell Broth, a limited edition collaboration beer brewed for The Cauldron by Sixpoint Brewery in Brooklyn.  The beer is imbibed with pumpkin, marigold, and all spice— ingredients used in real magical history.  Patrons who buy tickets in the first 24 hours of their release will be placed in a drawing for a private brewery tour and tasting of Hell Broth and other limited edition releases at Sixpoint on August 29th.

The Cauldron began as a Kickstarter project and is the brainchild of Matthew Cortland, a technologist and former reading teacher, and David Duckworth, a molecular mixologist and cocktail experience designer.  “The idea that magic is real and just inaccessible to ordinary people is a concept that resonates with a generation of fantasy fans. Our goal is to use science, the magic of our world, to make that dream real,” said Duckworth.  “American witches and wizards made up a large part of our customer base in London, and we are excited to bring this consept to them,” added Cortland.

The Cauldron by Bavaria Bierhaus is running as a 4-month pop-up for now, with plans to open up a more permanent location in NYC. 

Visitors to The Cauldron’s classes are encouraged to bring a copy of their favorite childhood book, which will be donated to a reading classroom in need in New York City.  Find The Cauldron on social media @thecauldronpub.

Disclaimer: The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World, or any other specific book or movie.  It takes ideas from across literary and world history and brings them to life with science and technology.


Popular Wizard-themed Pop-up is Back for Volume II

The Cauldron has announced a new pop-up experience and venue in Central London, which opens in September

14 August 2018 (London)- The Cauldron has announced a brand new fantasy-themed cocktail-making experience, following a 5-month, sold-out run that welcomed over 15,000 aspiring witches and wizards.  The new and enhanced Magical Experience provides more interactivity and a wider selection of molecular potions in a new venue.  The Cauldron opens in September, and is popping up for a limited time in Elephant and Castle.

The Cauldron Magical Experience is an immersive cocktail-making experience in Central London where guests brew magical potions by using interactive magic wands and molecular mixology.  It is a one hour and forty-five minute ticketed class that centers on the idea of using science and technology to bring the concepts from fantasy novels and magical lore to life. The first month of tickets for the update Magical Experience, which opens in September, is now available for purchase at thecauldron.io, with gift wrapping and vouchers available.

Upon arrival, guests receive a robe and magic wand, and are led inside The Cauldron’s new venue, a magical forest clearing topped with a Big Top canvas tent.  Guests test their working magic wands by pouring helpings of Poetic Mead before brewing their choice of two molecular potions from The Cauldron’s full-range of potion options. Classes include all materials and supplies, and are from £29.99 per ticket.  Individual, group, and corporate bookings are available.

The Cauldron began as a Kickstarter project and is the brainchild of Matthew Cortland, a technologist and former reading teacher, and David Duckworth, a molecular mixologist and cocktail experience designer.  “Our first pop-up struck a serious chord, and helped us to bring The Cauldron to the next level—updated tech, more potions, a larger venue, and re-imagined design,” remarked Cortland.  “It’s been wonderful to design a product that makes so many people happy and allows adults to feel like kids again,” added Duckworth.

Patrons who purchase tickets will have the chance to win one of the 7 spots in The Cauldron & Bimber’s focus group, which will be held at Bimber’s London Distillery, to have a first taste of “Drunken Fairy Gin,” a custom botanical spirit inspired by fantasy.  Drunken Fairy Gin will be served in the Magical Experience and sold online.  The focus group will explore including the ingredients traditionally used in magical history and witchcraft in the distilling process.

Visitors to The Cauldron’s classes are encouraged to bring a copy of their favorite childhood book, which will be donated to a reading classroom in need in the UK.  Find The Cauldron on social media @thecauldronpub.

The Cauldron is raising an investment round to open up a full-time pub in London- interested parties should get in contact.

Disclaimer: The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World, or any other specific book or movie.  It takes ideas from across literary and world history and brings them to life with science and technology.


The Cauldron Magical Cocktail Experience opens its doors

From Kickstarter project to immersive pop-up, The Cauldron is now open to London’s fantasy fans

1 March 2018 (London)- The Cauldron Magical Cocktail Experience is an immersive and interactive pop-up experience in London where patrons brew molecular cocktails with a working IoT magic wand.  Over 2,500 tickets have been sold for March, and tickets for April, May, and June are now available.

The Magical Cocktail Experience is a one hour and forty-five minute ticketed class that centers on the idea of using science and technology to bring concepts from fantasy novels and magical lore to life.  

Upon arrival, guests descend the stairs to receive a robe and magic wand, which they use to pour their own pint of Four Cauldrons, a limited edition collaboration beer brewed for The Cauldron by London’s Fourpure Brewing Co.  The beer, which is inspired by a witch or wizard’s most important tool: the magic wand, was created using input from a focus group of London’s fantasy fans, and is imbibed with real ingredients found in magical history.  

Guests are then led to their interactive workstation, which is equipped with a cauldron and instructions book, and fresh and bottled potion-making ingredients.  Students grind and prepare ingredients and follow instructions to brew two drinkable potions that change colour, bubble, and smoke. Students are encouraged to explore and interact the venue, including The Cauldron’s Magical Greenhouse, which was designed and built by London Grow, the city’s premiere horticulture and indoor growing specialists.  The greenhouse uses aeroponics and hydroponics to grow the botanicals used throughout the experience and real magical and carnivorous plants, such as Mandrakes, Foxglove, Monkey Jars, and Venus Flytraps.

Classes include all materials and supplies, and are £29.99 per ticket.  Over 18s only.

The Cauldron began as a Kickstarter project and is the brainchild of Matthew Cortland, a technologist and former reading teacher, and David Duckworth, a molecular mixologist and cocktail experience designer.  “The idea that magic is real and just inaccessible to ordinary people is a concept that resonates with a generation of fantasy fans. Our goal is to use science, the magic of our world, to make that dream real,” said Duckworth.

The Cauldron is running as a 4-month pop-up for now, but will be raising investment in the coming months to open a permanent pub in London for fantasy fans who visit the capitol.  “This pop-up is a way to leanly validate our idea, test the market for interest, refine our technology, and perfect the guest experience. When we open the doors for a permanent establishment, we want to hit the nail on the head.  We are looking for investors who share our vision and are able to help bring us to the next stage,” stated Cortland.


Guests who visit The Cauldron’s classes are encouraged to bring a copy of their favorite childhood book.  When the pop-up concludes, all books will be donated to reading classrooms in need in the United Kingdom. Find The Cauldron on social media @thecauldronpub.

Disclaimer: The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World, or any other specific book or movie.  It takes ideas from across literary and world history and brings them to life with science and technology.


“Magical Cocktail Experience” coming to London

New immersive cocktail pop-up combines interactive wand tech and molecular mixology to brew drinkable potions

17 November 2017 (London)- The Cauldron has announced an immersive cocktail experience in Central London where guests attend a class on brewing magical potions using interactive magic wands and molecular mixology.  The first month of tickets for the experience, which opens in March, are now available for purchase at thecauldron.io, with holiday gift wrapping options available.

The “Magical Cocktail Experience” is a one hour and forty-five minute ticketed class that centers on the idea of using science and technology to bring concepts from fantasy novels and magical lore to life.  Upon arrival, guests descend the stairs to receive a robe and magic wand, which they use to pour their own pint of The Cauldron’s bespoke beer, made in collaboration with London’s Fourpure Brewing Co.  Guests are then led to their interactive workstation, which is equipped with a cauldron and instructions book, and collect fresh and bottled potion-making ingredients and materials from the brick-vaulted storerooms.  Students chop, grind, and prepare ingredients and follow instructions to brew two drinkable potions.  Classes include all materials and supplies, and are £29.99 per ticket.

Patrons who buy their tickets before December 1st will have the chance to win one of the 15 spots in The Cauldron & Fourpure’s focus group, which will take place in mid-December at Fourpure’s brewery in Bermondsey, and which will guide the direction of the collaboration beer served in The Cauldron’s immersion experience.  The focus group will explore including the ingredients traditionally used in magical history and witchcraft in the brewing process.

Guests who order their tickets before December 15th can opt to have their purchase gift wrapped and ready for the holidays for an additional cost.  Gift wrapping includes an invitation letter sealed with wax, printed tickets, a corked vial, and a bookmark. 

The Cauldron began as a Kickstarter project and is the brainchild of Matthew Cortland, a technologist and former reading teacher, and David Duckworth, a molecular mixologist and cocktail experience designer.  “We have the chance to let people feel like the fantasy worlds that they have been reading about since childhood are real,” remarked Cortland.  “It’s going to be a lot of work, but it’s a chance to create something special that brings happiness to so many people.  It’s going to be fun,” added Duckworth.

Guests who visit The Cauldron’s classes are encouraged to bring a copy of their favorite childhood book, which will be donated to a reading classroom in need.  The Cauldron’s podcast, “The Magic of Things,” documents the experience of building a magical pub and tech company, and spotlights IoT innovations. Find The Cauldron on social media @thecauldronpub.

The Cauldron is raising an investment round to open up a full-time pub in London- interested parties should get in contact.

Disclaimer: The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World, or any other specific book or movie.  It takes ideas from across literary and world history and brings them to life with science and technology.


The Cauldron Magical Pub & Inn launches on Kickstarter

New crowdfunding project brings magic of books to life using technology and design

26 June 2017 (London)- A magical pub and tech lab has launched on the crowdfunding platform Kickstarter to bring magic from fantasy books to life with technology, design, and the Internet of Things. The Cauldron Magical Pub & Inn is looking to raise $500,000 and involve a generation of fans in the ideation, design, and construction of the pub, which will be located in London. It’s Kickstarter project will conclude on July 25th at 8am EST.

The Cauldron is the brainchild of Matthew Cortland, a former reading teacher turned designer and technology entrepreneur. Cortland remarked that, “The Cauldron is our chance to grant the wish of every fantasy fan: magic is real and you can be part of it. Please support this project.”

Popular backer rewards include a moving photo hanging in the pub that can be added to and updated over time (similar to a Snapchat story), a name inscription within the pub, access to the pub’s secret bar, a limited-edition pint glass, laptop sticker, and bookmark. Premium incentives include inventing a science-based magical cocktail, naming a snug, and renting the pub for an evening. Tickets are available for the pub’s grand opening and holiday feasts. All rewards include free shipping and gift-wrapping materials, and will ship for the 2017 Holiday Season.

The Cauldron will also host Magical Hackathons in cities around the world to give fans an opportunity to invent and test the magical elements used in the pub. Business sponsorships available.  Pub patrons will also be encouraged to bring a copy of their favourite book, which will be donated to a reading classroom in need through a charitable organization.

The Cauldron’s podcast, “The Magic of Things,” documents the experience of building a magical pub and tech company, and spotlights IoT innovations. Find The Cauldron on social media @thecauldronpub.

The Cauldron is broadly inspired by fantasy and science-fiction and is a place for fans of magic.  It is not endorsed by, affiliated with or associated with Warner Bros. or J.K. Rowling or otherwise connected with Harry Potter or J.K. Rowling’s Wizarding World.